What marks the product in Vast market ?
Advertisement is the key for any kind of business exposure and to mark the product in the market. To get business people should be aware of your products that brings you the business. Let us see what exactly the ads speak about.
Through advertisements, company apparently convey to folk
- “Hey buy our product or service, because we are the best”
- “Forget about the quality look at the brand image”
- “Look at the brand ambassador not the price”
- “See the creativity of the advertisement and the emotional touch of the product”
There are some advertisements which aims at primary research and forces you to answer each question. These kind of ads attract you with prizes for example : Get counted online survey, You mint sites, mGinger.com, etc… Websites asking for feedbacks is another type of advertising. From the feedbacks, the companies try to present their products in more polished way.
There are many types of advertisement but I would say mainly there are only two types that is Advertisement which requires more investment (explained below) and
Advertisement which requires minimal investment or no investment like Mailer campaigns, direct sales, telecalls.
There are several reasons for advertising some of which are as follows:
- Increasing the sales of the product/service
- Creating and maintaining a brand identity or brand image.
- Communicating a change in the existing product line.
- Introduction of a new product or service.
- Increasing the buzz-value of the brand or the company.
Look at the following standard modes of ad production:
Print Advertising – Newspapers, Magazines, Brochures, Fliers
Often the newspapers and the magazines sell the advertising space according to the area occupied by the advertisement, the position of the advertisement (front page/middle page), as well as the readership of the publications.
Outdoor Advertising – Billboards, Kiosks, Tradeshows and Events
Organizing several events or sponsoring them makes for an excellent advertising opportunity. The company can organize trade fairs, or even exhibitions for advertising their products. For instance a company that manufactures sports utilities can sponsor a sports tournament to advertise its products
Broadcast advertising – Television, Radio and the Internet
The cost of television advertising often depends on the duration of the advertisement, the time of broadcast (prime time/peak time), and of course the popularity of the television channel on which the advertisement is going to be broadcasted
The radio jingles have been very popular advertising media
Covert Advertising – Advertising in Movies-- There is no commercial in the entertainment but the brand or the product is subtly( or sometimes evidently) showcased in the entertainment show.
Some of the famous examples for this sort of advertising have to be the appearance of brand Nokia which is displayed on Tom Cruise’s phone in the movie Minority Report, or the use of Cadillac cars in the movie Matrix Reloaded.
Surrogate Advertising – Advertising Indirectly – Now this is interesting
Surrogate advertising is prominently seen in cases where advertising a particular product is banned by law. Advertisement for products like cigarettes or alcohol which are injurious to heath are prohibited by law in several countries and hence these companies have to come up with several other products that might have the same brand name and indirectly remind people of the cigarettes or beer bottles of the same brand. Common examples include Fosters and Kingfisher beer brands, which are often seen to promote their brand with the help of surrogate advertising
Public Service Advertising – Advertising for Social Causes
Public service advertising is a technique that makes use of advertising as an effective communication medium to convey socially relevant messaged about important matters and social welfare causes like AIDS, energy conservation, political integrity, deforestation, illiteracy, poverty and so on.
Celebrity Advertising
Although the audience is getting smarter and smarter and the modern day consumer getting immune to the exaggerated claims made in a majority of advertisements, there exist a section of advertisers that still bank upon celebrities and their popularity for advertising their products.
At this time of recession celebrities are back of earning money by hook or crook, they are not objecting anybody for any kind of advertisement proposals that could land up in boredom but mint money for themselves.
Nonetheless advertisement has brought the universe in one single click. People are more educated by advertisements and have become intelligent to select their own choice of products. Even then ads are so creative that being educated we start believing those funky products.
Well, communication comes infront for any type of ads. Advertisements usually say for themselves "I've been blessed with the ability to communicate with all kinds of people to build a common thread of understanding" (Howard schultz, Starbacks,Chairman)
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